Analytics Platform Development
The Population Movement Analysis system combined consumer transaction data and census data to determine near real-time
population movement estimates for public events, with anonymized demographic information. This enabled
micro-location marketing and micro-navigation services, as well as public safety (crowd management) and
emergency response services.
The interactive reporting at right was customized for a particular client's use-case scenarios. The client wanted to see the same data sliced and diced many different ways to support executive decision-making.
These colored breakdowns represent the approximate likely home locations of anonymized visitors to a client's geographic site during a specific time period.